London Roots | The BoTree | Hotel

The brief Develop a content series for social media that brings together the neighbourhoods of Mayfair, Marylebone and Soho - positioning the hotel as the hub where these 3 areas converge and beautifully intersect.

The delivery A 3-day shoot (preceded by many hours of talent sourcing, pre-production planning and recces) following our 3 chosen protagonists around the neighbourhoods they call home; sharing their insights so guests of The BoTree can live like a true local. Again, commercial messaging was secondary, letting storytelling and true human connection come to the fore. 3 hero videos were produced alongside social-friendly cut-downs running through their recommendations - offering both a useful resource for our audience on social but also nurturing relationships with the local community.

The results A record-breaking 12s average watch time on TikTok, 1.2M campaign reach across organic, paid and collaborative posts with talent, 30% uplift in Engagement Rate

Client The BoTree Concept & Art Direction Lou Wright Photo Benji Jackson Video Detail Talent Jo Good, JD Malat, Kai Lutterodt