Playing with Reality | Sunset Hospitality | Restaurants & Bars

Amélie | LUUM | SACHI

The brief Create hype around the 3 new concepts opening in the Pantechnicon building, Belgravia. Each brand has a unique story to tell - creating buzz and getting our audience to understand the deeper concepts behind the 3 outlets are of equal importance and priority. Break free from the constraints of graphic holding grid and stock imagery - what’s going to get people talking?

The delivery Content that sets the client apart from the competitor set, daring to do things differently by taking a story-led conceptual approach versus being purely sales driven. Although AI faces mounting controversy, I took the risk so we could execute some of my wilder ideas - giant caviar tins rolling through Belgravia, AI models immersed in koi fish ponds and postcards written by Amélie for her nearest and dearest. Each content piece piqued curiosity, leaving our audience wanting more.

The results AI content continually outperformed the more generic stock content (utilised to supplement the grid for a mood board look and feel) - over 2.3M accounts reached across organic and paid placements, garnering a total of 15k followers for the accounts ahead of opening.

Client Sunset Hospitality Art Direction & Concepts Lou Wright AI Alex Clark + Chris Jarvis VFX Lightfoot 3D Animation Ferdi Spagnolo