London Fashion Week | The BoTree | Hotel

AW24 Di Petsa // SS25 HARRI

The brief Establish The BoTree in the fashion scene as the place to see and be seen during London Fashion Week with curated programming and a social moment with a designer the brand can find synergy with, sharing values of sustainability and creative bravery - amplifying the ethos of Conscious Luxury.

The delivery Working with my team, we sourced NEWGEN designers who presented a strong brand fit against the brief, offering them a space to host castings, press previews and a curated lobby exhibition during LFW. To amplify the partnership, we created custom content with the designers including a talk-to-camera interview and high-energy video of the closing parties hosted at the hotel.

The results Both exhibitions were listed on the CWC LFW schedule, with a potential reach of 6.4M. All social output was collaborative with the respective brand partners, allowing us to hit upwards of 50k views and increase our following by a total of 4.3k across the fashion week campaigns. Activity was supplemented with influencer coverage totalling a reach of 26.1M.

Client The BoTree Art Direction & Brand Partnerships Lou Wright Photo & Video CFH